Most modern businesses are shifting their communication and marketing channels to digital platforms for their customer’s benefit. Although brick-and-mortar stores still have commercial value, most consumers prefer to have an initial engagement with brands through online means. As a response to this, business owners are putting most of their efforts into optimising their websites.
Having an optimised website
Modern consumers have a level of anticipation and expectation from brands that want to win them over as loyal customers. The brands they choose to subscribe to must exercise efficiency and accessibility, which should be present in their customer experience, which usually happens within a business’s website. This is why every transaction and engagement you make with your consumer on your landing pages must contribute to a positive user experience (UX). Otherwise, you can end up losing a potential lead to your competitors.
In this article, we’ll share three factors you need to consider for site optimisation.
1. Automating your Search Engine Optimisation (SEO)
All marketers know that SEO has a crucial impact on your website’s accessibility and visibility through search engine queries. This is why your web developers go through a rigorous process of ensuring that every component of your marketing copies and content adheres to the current SEO guideline’s preferences. However, you won’t always have the time and resources to correct these on-site optimisation requirements manually. This is why it’s best to invest in a versatile support plug-in and module that can automatically optimise your content. It’s an effective way of proofing your site elements to have a better SERP rank.
2. Site speed optimisation from server solutions
Your website needs to utilise different elements to engage with an online audience. You can do this through a curated product catalogue or snippets of short instructional videos detailing your services. All of these types of media will consume bandwidth and server space. Although you can scrape by in your first website launch with a limited cloud server, you will need more space in your server to fill your site with content. Otherwise, your site will perform poorly and rank lower in search engine rankings due to its slow site speeds. This is why you must secure a better subscription plan with your web hosting provider if you plan to upscale and revamp your website.
3. CMS site security
Nothing loses your credibility with your target market more than an unsecured website. Cybercriminals’ threat is higher than ever, with more interactions between brands and consumers becoming more common in digital spaces. Vulnerabilities in your site’s front-end and back-end security can place you at risk of data loss and ransomware attacks. This is why it’s necessary to invest in a web hosting provider to give you strong provisions for disaster risk management and data back-ups to face any cyberthreat.
Most start-ups and Small to Medium Enterprises (SMEs) can’t hire an in-house team of web developers to maintain their site’s optimisation. This is usually because the operations of brick-and-mortar stores typically come first before launching a website. Nowadays, entrepreneurs are working backwards by starting a robust online presence first before leasing an on-site location. Thankfully, you can outsource your web development needs to professional creative agencies that can shoulder the workload for you. It will enable your team to focus on expanding your operations while your outsourced partners simultaneously monitor, improve, and adapt your website.
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