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On-Page SEO vs. Off-Page SEO: Which One Do I Need?

There are two main types of SEO: on-page and off-page. On-page SEO is all about optimizing your website to make it more search engine friendly, while off-page SEO focuses on things like link building and social media to help improve your ranking. 

Using a service provider to manage your SEO can be a great way to ensure that your website is as visible as possible on the SERPs. However, it’s important to understand both types of SEO before making a decision about whether or not to use a service provider. 

What Is On-Page SEO?

On-page SEO is the process of optimizing your website to make it more search engine friendly. This type of SEO is about making your website a good fit for search engines’ requirements.

If you are the one doing your own SEO, it can be much easier to get the on-page elements right in the first place.

What Are the Benefits of On-Page SEO?

If you’re planning on hiring a service provider to manage your SEO, optimizing your website beforehand can be a good idea. Here are some of the biggest benefits:

1) Highlights Your Authenticity

When you optimise your website to make it more search engine friendly, it can demonstrate that you’re committed to providing your users with a good experience. 

The more natural your website looks, the more likely you are to appear authentic and build trust with your visitors.

2) Increases Your Click-Through Rate

If your website is optimised for search engines, it should rank higher in the SERPs. This means that you’ll have a better chance of getting more clicks from people who are searching for your products or services. 

The more clicks you get, the more visitors you’ll have on your site. More visitors usually translates to more sales and leads.

What Is Off-Page SEO?

Off-page SEO is all about activities that can improve your website’s ranking in the search engines, even if you don’t update your site or improve your on-page SEO. 

The main way that you can do this is by building links to your website through the right channels and in the right ways.

What Are the Benefits of Off-Page SEO?

Off-page SEO can provide benefits that on-page SEO can’t. Here are some of the biggest ones:

1) Improves Your Link Building

Search engines place a lot of importance on the links that point to your website. If you have more of these, you’ll have a better chance of boosting your ranking in the SERPs. This is where off-page SEO can be especially useful.

2) Better Exposure for Your Business

The more links you have pointing to your website, the more people will be able to find and visit it. Your business will get more exposure through off-page SEO, which can lead to more sales and leads.

Off-page SEO is also a great way to get your business more exposure. Once you get more links to your site, you’ll likely see an increase in traffic that can result in more sales, leads and conversions.

What Type of SEO Do I Need?

There’s no one-size-fits-all answer to this question. It depends on your company’s goals and how much time you can dedicate to SEO. If you’re thinking about hiring someone to manage your SEO, it’s important to know whether you should be taking on the on-page SEO yourself or hiring someone to do it for you.

To help build both on-page and off-page SEO, Hosted WP has you covered. We provide managed WordPress hosting in Australia to grow your SEO website. Contact us today to learn more.