In digital marketing, it’s integral to learn how to optimise your site’s content to provide value to your customers and help yourself rank well in search engines. However, the activities don’t end there.
Here’s another thing to think about—how fast is your site’s page speed? Customers can click out if their wait has a two to four-second delay. If WordPress powers your site, there are many things you can do to improve on your platform’s weaknesses.
If you feel like your WordPress website is loading too slowly, you can look at the possible issues below and find the best way to fix them.
1. WordPress Site Lacks the Latest Updates
It might be something simple, but it is essential to update your WordPress website regularly. The most important thing you’d get from installing the latest themes and plugins is maintaining speed and security.
You can guarantee to obtain the protection you need against threats and vulnerabilities and enjoy new bits and pieces that may not have been in the previous versions. Additionally, when you update your WordPress, you also get access to bug fixes that may be the reason behind slowing down your site.
2. Too Many Redirecting Links on Site
One of the best features you can enjoy with WordPress is redirecting. A redirect link gives your website the ability to escape broken URLs. However, if they are not optimised, they can affect the performance of your site.
What you can do is to spend some time cleaning up redirects to fix old and broken URLs so that you can optimise your site’s performance.
3. There is Hidden Malware
If you’re seeing that your site is running too low, malware might be the reason why. Harmful programs can severely damage your website. It will also hurt your performance by eating away space on your server resources and making it more vulnerable to attacks and hacks.
In the worst-case scenario, the type of malware that infiltrates your site can be used as a pawn in large-scale attacks and banned by search engines.
4. Images Are Not Optimised
If you want an engaging website, you should invest in images and other media files as your content. However, with these files in abundance, your WordPress website will load slowly if you don’t know how to handle them.
Like a bag, if you put too many things on your website, it will fall apart. When your site is overloaded with content, your page speed will be a mess. Before you upload your images on the internet, make sure that you compress them first. Plus, if you will use videos, it would be better to embed a YouTube link instead.
5. Web Hosting Problems
When taking care of your website, your web host can make a lot of difference, and it is fundamental to how your website performs. So, if you’re after web hosting, think about your server.
A website with a shared hosting plan might survive well, but only if it has about a thousand clicks per day. If your site has more than that, you should step up your WordPress hosting plan.
If you want to fix a slow WordPress site, there are numerous ways to do so. To start, you can look at the five issues discussed in this article, but you can also work with WordPress support experts to guide you along the way.
Do you use WordPress for your business website? You don’t have to worry about slow loading speeds when working with a managed WordPress hosting service. You can get that with HostedWP. Contact us today, and let’s discuss how we can help you!