You may have chosen WordPress as your website’s content management system (CMS) because it is SEO-friendly out of the box. This makes it easier to focus on the tasks that have the most significant impact on your rankings and organic visibility.
Before you begin learning how to optimise your WordPress site and start increasing organic traffic properly, here are some of the best SEO tips you should know for your WordPress website:
1. Set Your Search Engine Visibility Options Properly
The first step to higher search rankings and more organic traffic is to optimise your site for search engines, and there’s no better place to start than with your WordPress Search Engine Visibility options.
As your WordPress website’s admin, you can include or exclude content from Google Search, Bing, Yahoo and other search engine indexing. This will allow you to optimise relevant content for your audience while preventing irrelevant or duplicate content from bloating your page’s loading time.
You should also make an effort to set up your WordPress blog to be visible to all search engines. This is typically done with a robots.txt file, which allows you to control the areas of your site available to search engines.
2. Install an SEO Plugin
There are numerous WordPress SEO plugins in the WordPress directory, each offering a different configuration and feature set based on the needs and expectations of their audience.
For example, Yoast SEO is one of the most popular SEO plugins in the directory and one of the only plugins I recommend to new bloggers. It is one of the most user-friendly and flexible platforms.
You can radically improve your SEO and organic search visibility by simply installing the Yoast SEO plugin and ticking a few simple boxes.
3. Generate a Sitemap
One of the most overlooked SEO best practices in generating an XML site map. This is an essential SEO practice because search engines will crawl every site page. Unfortunately, you cannot utilise it without an XML sitemap.
An XML sitemap allows you to list every page of your WordPress site structure, which is a crucial aspect of SEO, especially on larger websites.
The Yoast SEO plugin includes an XML Sitemap generator that essentially takes care of this task for you. However, several other platforms you can use to create a sitemap, including Google Webmaster Tools.
4. Integrate Your WordPress Blog with Google Analytics
Google Analytics is an essential tool in determining the effectiveness of your content and SEO. Not only will it help you to build better content, but it will also show you how users are interacting with your site, how they are finding your place and what they do once they arrive. This will give you insight into better optimising your content and site.
The WordPress Google Analytics plugin integrates your Google Analytics account with your WordPress blog without complicated configurations or coding. This plugin is a simple and easy way to get Google Analytics up and running on your blog.
It’s important to remember that WordPress is merely a content management system (CMS). Thus, simply using WordPress does not guarantee that your website will rank highly in search engines.
These SEO tips will help you increase your organic search visibility and get your page ranking high in Google search in the long run.
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