Businesses and brands that want to take their online presence to the next level generally choose a more specialised approach when it comes to website management. In this effort, a web design specialist is hired to overhaul the website’s look and improve the user experience a website provides, while a search engine optimisation (SEO) agency is assigned to audit and punch up all website content.
Specialisation is not a problem; however, this segmented approach limits the capacity of your website to improve. What many fail to realise is that SEO informs web design and vice versa—these are two deeply entwined tasks that should be integrated from the ground up. As such, web designers and SEO specialists need to work side-by-side every step of the way to fully optimise one website. Unfortunately, clashes and miscommunications will happen if two (or more) entirely different agencies are working on the same thing without strategising first.
For good measure, you will need a firm that offers world-class website design and utilises whitehat SEO techniques from beginning to end. SEO web design ensures that your website runs on all cylinders and takes your brand to the next level.
How SEO and Web Design Work Together
SEO should be built into the web design process. Your website has to focus on both to do well—you simply can’t have one without the other.
To emphasise that point, here are three features that benefit from an integrated approach:
1. Website Speed and Navigation
How quickly your website loads and how easy it is to navigate your website content are crucial factors in your search engine ranking. The best web designers keep both of these in mind, aiming to provide a code that won’t just work, but one that delivers great content in the shortest amount of time.
A website with intuitively laid-out, compelling content will encourage visitors to stay longer and explore more pages. As load speeds and visit times are critical to SEO, this facet of SEO web design immediately makes it a crucial reason to invest in it.
2. Website Interlinking
Backlinking is an SEO strategy that involves partnering with local businesses, influencers, and writers to feature links to your website. It takes time to build a healthy amount of backlinks, and your digital marketing should have that in hand.
Interlinking is a web design strategy that ensures all your website content is interconnected. It significantly improves user engagement and makes users interact with more than just your landing page. More than that, it also highlights pages that may be too buried to be accessible by Google’s search crawling—making your content more cohesive as a whole while remaining useful despite its age.
3. Seamless User Experience
SEO web design gives all of your website visitors a seamless user experience. You want your painstakingly written content and calls to action to be framed in an engaging and aesthetically pleasing way.
Your potential customers should easily find what they want on your site and be guided through your brand’s features, pricing, contact information, social media, and more, without being frustrated by unnecessary design trappings along the way. High-quality content and intuitive web design ensure a positive user experience that will pull your website rankings in no time.
Your website is the full representation of your brand. Every single page has to do so many things: provide a great user experience on desktop and mobile, rank for all relevant keywords, encourage customer engagement, contain compelling and unique calls to action, and more. You need a firm that offers world-class website creation and utilises whitehat SEO techniques from beginning to end to ensure that all those needs are met!
Are you looking for a digital marketing agency that can provide all-in-one SEO and web design services in Perth? Hosted WP provides the complete online business package to power your business into the future. We specialise in website design, search engine optimisation, web hosting, and web management solutions to meet all of your brand’s needs. Contact us today to find out more!